AGENTPR is not just a torchbearer phenomenon, it is equally an inspirational expression of Africa's capabilities, readiness and intentionality to deploy technology for prosperity. It's a shift that's both spectacular and consequential; and for those contemplating how to begin to integrate AI into public relations and communication management, this should nudge them to stop starting because it's time they started finishing.
Omoniyi Ibietan, PhD, fnipr
Secretary General·African Public Relations Association (APRA)
